Our Approach

TRiG uses a progressive, research to the power of "" model that delivers unsurpassed quality, exceptional client service and rapid turnaround to our clients. Simply stated - our clients express that we are smarter, faster, and better to work with because of our unique business model.

Smarter designs, processes, and analyses lead to smarter business decisions.

TRiG's team of multidisciplinary professionals possess background and experience in many areas, including marketing, psychology, economics, communications, sociology and public affairs. To address your specific business issues, only senior executives with relevant industry experience are assigned to your account.

TRiG is also uniquely supported by the expertise of an Academic Committee of renowned research scientists, scholars, consultants, and thought leaders from major universities in North America. This committee provides support and consulting to client service teams and are available to provide independent thinking and recommendations to our clients. Click here to learn more about this talented group of thought leaders who are at your disposal.



A "can do" culture delivering results you never imagined.

Our approach with each client is unique and we are not afraid to go outside of the box when needed. We breathe fresh, creative designs, ideas, and solutions into each and every research study.

TRiG researchers get it right the first time. We use our instincts, developed from years of experience, to guide the way we service our clients. We are familiar with your company, your industry, and your objectives. We anticipate your needs, proactively offer suggestions, and ultimately help you save valuable time and resources. TRiG clients truly enjoy how we continuously explore business opportunities for them and more importantly, how it is in our DNA to deliver exceptional results faster.



Empowered to bring you the best the world has to offer.

TRiG has built an infrastructure that is conducive to delivering faster, smarter results. We have aligned the best independent resources to support our services. Our access to an ever-expanding worldwide network of independent market research companies (known as WIN) enables TRiG to bring "thinking globally, acting locally" to life! The WIN global team standardizes methods across countries, conducts field work and advises on local cultural and political customs. WIN works under strict standards prescribed by ESOMAR and WAPOR.

And whether you are using our vast in-house resources or engaging with our select independent partners, TRiG offers the most cutting edge and reliable data collection methodologies, complete Internet solutions, and data delivery/reduction capability available.

Independence that empowers us to provide smarter executives, who move faster
to meet client demands, and ultimately deliver better intelligence...

Win
Worldwide Independent Network (WIN) of Market Research.

TRiG is a proud member of the Worldwide Independent Network of market research firms (WIN). WIN brings together premier independent marketing research firms. We cover all regions of the world with main contacts in Brazil, Canada, China, France, Germany, Iceland, India, Italy, Japan, Korea, Netherlands, Russia, Spain, Switzerland, UAE, UK, and the USA. Jean-Marc Leger, CEO of Leger Marketing, is currently president of the WIN network.